Lyndon December 3, 2022 0 Comments

You work ridiculous hours trying to make your company a success. You sacrifice a lot of your personal time to do what you can to make your company a success. You’ve put every effort you can into creating value for your customers and generating sales for them. Evening meetings at 5 am, meetings at 6 pm – you’ve done everything you can to make your business a success.

But, working hard isn’t always enough. It can cause people to feel frustrated and discouraged because they never get anywhere. While hard work and dedication can help you get to where you want to be, that doesn’t mean that you’ll get there. Many people complain that they’re just spinning a metal hamster that never gets any place.

Mostly, the problem isn’t with operations, products, or services. These are all great. Instead, the issue is marketing. Even if you are doing everything that is necessary to gain traction, you may still not build a solid pipeline of new customers. Winning new customers feels like getting blood out of a stone, even though they could benefit from what you offer. A badass marketing strategy can help.

Why Some Business Leaders Don’t Make Sales 

The issue is usually a lack of strategy. You have no idea how you’ll win any contests. You’re doing a little bit of advertising on your social media pages, but you don’t have a good strategy for creating lead funnels that will convert leads into paying customers. That’s really holding you back.

It is important that you modify your approach to managing people.The key here is to adjust your approach. Instead of attempting to do everything in-house, you should consider using an external service to provide some services.

The reason for this is pretty straightforward: specialist agencies have considerably more experience than you. Specialist agencies know all the shortcuts, what works best for you, and how to influence Google’s search algorithms to your advantage.

But they also know how to integrate all the different marketing efforts that you are putting forward into one strategy that makes sense for your business. Instead of spending a few hundred dollars here and there, they wrap everything up into a single purpose-driven strategy that makes sense.

What Does A Badass Marketing Strategy Include? 

Any badass marketing strategy should include the following elements:

  • SEO optimization to make sure that you get found on Google whenever a lead types in an intention-laden search query (such as “best Bluetooth headphones” or “pizza restaurant near me”). 
  • Website optimization to ensure that your site contains relevant keywords, runs smoothly, and offers content that your audience finds appealing
  • Paid ads to get eyeballs on products immediately (instead of waiting several months for conventional search engine optimization strategies to take effect)

When you implement these strategies, you should see that your lead generation efforts will improve and your conversion rates will be higher. A trick of leads will turn into a torrent and, at the same time, total spending per conversion should decline.

You Deserve This

Entrepreneurs are incredibly busy. They work very, very, many hours a week.

If the statistics are anything to go by, you put a tremendous amount of time, energy, and resources into building your business. Marketing is a very important part of a successful business. Don’t allow something as easy as marketing to hold you back. Hire a marketing agency, like Currier Marketing, to amplify your efforts.